Mia Fair 2024
AFIP INTERNATIONAL
Milano Congressi
stand A 001

11 to 14 APRIL 2024 – ALLIANZ MiCo MILAN at the AFIP International stand

Change

Change has had a significant impact on the expression of fashion photography over the decades. This impact has been triggered by a number of factors, including technological evolution, cultural and social changes, and artistic and stylistic trends.
One of the most obvious changes has been the advent of digital photography. With the advent from first post-production and then digital cameras, photographers have gained greater flexibility and creative freedom, with drastically reduced economic cost. Digital manipulation of images has allowed them to create unique visual effects and quickly adapt to emerging trends. This has led to greater experimentation and innovation in photography.
Technological changes have eliminated processes and technicians, such as film development testing and specimen printing, making the work process faster accessible and independent. Photographers gained significant autonomy by no longer having to depend on developing and printing labs, which took up days of work. High-quality digital cameras have become more accessible and easy to use, enabling a wider range of photographers to participate in the world of photography, whether for work or personal projects. This has led to a diversification of creative voices and broadened the landscape of photography, leading to more varied and innovative styles and approaches.
In parallel, cultural and social changes have influenced the aesthetics and content of photography. Evolutions in society, including emancipation movements and changes in beauty and gender norms, have helped to redefine aesthetic standards and promote greater diversity and representativeness in photography. This prompted photographers to explore new ways of representing fashion and beauty, embracing a wider range of bodies, identities and lifestyles.
Artistic and stylistic trends have continued to evolve over time, influencing the aesthetics of fashion photography. From art movements such as surrealism and post-modernism to stylistic trends such as minimalism and eccentricity, each era has brought with it new inspirations and creative approaches.
Change has had a profound impact on the expression of photography, including in the fashion industry, fueling innovation, diversity, and stylistic evolution over the decades. This continuous evolution reflects not only technological changes, but also the cultural and artistic transformations that characterize our ever-changing society.